Sarah
A typical boomer
Sarah is a 50 year old, successful senior executive. Having spent many years as a self-employed business owner, she is now a senior business executive in corporate life.
Sarah juggles her work commitments with running the household, along with volunteering for her local charity organization and trying to have a social life.
Sarah plays an important and influential role in her company and in the lives of her family, and friends. Her opinion on matters of interest to Boomerz is valued. She is an important consumer and a typical boomer who has managed to maintain a work/life balance.
Sarah is also a key influencer when it comes to her partner’s business – she acts as a loyal buddie and companion in this respect.
|
|
James
A typical Bizzyboomer
James is a 52 year old, successful entrepreneur, responsible for running a thriving, international company. He is an ideas man and loves to bounce his ideas off other like-minded business colleagues.
James loathes the word retirement and plans to avoid it at all costs. He has a vision for how life will look over the next 10 years, and it involves more business launches and lots of travel.
James relies on Sarah’s input and support when it comes to business decision-making and how these decisions will affect their family and lifestyle. He works hard and plays hard and shares Sarah’s desire for a healthy work/life balance.
|