TEN HOT TIPS TO SUCCESSFULLY ADVERTISE YOUR BUSINESS ONLINE

  1. Know your market. ‘Baby’ Boomers are a significant market and need to be treated seriously. Our research reveals they love to shop, travel, drive nice cars and enjoy a comfortable lifestyle. We also know that by the year 2011 'baby' Boomers will spend up to $6 billion on travel and other little luxuries.
  2. Know your products. What products you are selling will generally tell you where you should advertise online. For example Boomerznz News N Views and the Boomerznz website instantly reaches thousands of Boomerz looking for a convenient way to make purchases. Anyone can advertise but Boomerznz members enjoy special rates. For information regarding advertising rates and online bookings click here.
  3. Put your products in front of motivated purchasers. Who is your market and what do they want? Simply look for sites that target this market and spend your advertising dollar there.
  4. Research. Explore your options. Talk to the people that run the sites that you are thinking of advertising on. Don’t be afraid to ask questions – it is your money you are spending. Read books. Educate yourself in your chosen medium.
  5. Browse. See where your competitors are advertising then try and find similar sites they haven’t thought of.
  6. Advertise in email newsletters. Advertising in email newsletters can be relatively inexpensive. Find newsletters that reach your target audience and covers topics that tie in with the products you are selling.  Look for newsletters with large databases – the bigger the better.
  7. Advertise on websites. Banner or button ads can be a useful way of advertising. Once again choose your site carefully.
  8. Keyword advertising. When somebody types a keyword into an internet search engine then you can pay for your ad to pop up alongside the search results. This can be a very effective form of advertising as your customers come to you.
  9. Target. No business wants to waste money on advertising that doesn’t work. Targeting your ads to the site and your market is the best way to ensure you will get results.
  10. Monitor. Keep a close eye on the results you get. Is your advertising working? Why or why not?

To promote your business on the boomerznz website email info@boomerznz.com or call us on 0800NZBOOM.